Plenty of roofing companies run entirely off a Facebook page and a phone. It works, up to a point, and the people telling you it is unprofessional are usually selling something.
So here is the fair version: what the page does better than a website, what it cannot do at all, and what it actually costs you.
What the page genuinely does well
- It is free and it took ten minutes.
- Posting a finished job is one tap from the phone in your pocket, which is why most of these pages have far better photographs than most roofing websites.
- Recommendations in local groups. A neighbour tagging you under a post asking for a roofer is the highest quality lead there is, and no website generates that.
- Messages arrive where you already look.
If your work comes through local groups and repeat customers, that page is doing a real job and nobody should tell you otherwise.
What it cannot do
Five things, and they matter in different ways:
- Show up properly in search. Somebody typing roofer plus your town gets a map with three local businesses at the top. Being on Facebook does not enter you into that. A Google Business Profile does, and that is free too.
- Be found by people who are not on Facebook. That is a large and growing number of homeowners, particularly the older ones who own the roofs.
- Explain anything in depth. A flat roof replacement with before and after photos and an explanation of what was wrong is a page. On a feed it is gone in a week.
- Be organised. A homeowner cannot browse your flat roof work, or check whether you cover their village, without scrolling months of posts.