How to Get Into Google's Map Pack for Roofing
Three businesses get shown above everything else, and Google publishes what it ranks them on. What you can change, the one you cannot, and the shortcuts that get listings suspended.
Service Area Pages, Done Without Spamming
Forty pages with the town name swapped is the oldest trick in local search and it stopped working long ago. The five things that make an area page real, and how many you should actually write.
What a Free Website Builder Really Costs a Roofer
The subscription is the cheap part. The real bill is the address on someone else's domain, the evenings nobody budgets for, and a template three other roofers in your town are also using.
Why the Roofer Down the Road Outranks You
Usually distance and reviews, not design. How to work out which it is in fifteen minutes, the four things to compare on their listing, and the pitch to be wary of while you are annoyed.
Agency, Freelancer or Builder: Who Should Make Your Roofing Website
Three routes, what each is genuinely good at, and the specific way each one goes wrong. Pick by the constraint you actually have, which is usually time rather than money.
How to Get Roofing Reviews, and What to Say to a Bad One
Ask in the driveway, not by email a fortnight later. The habit that separates roofers with sixty reviews from roofers with six, and a four line reply that turns a bad one into an advert.
Do Roofers Need a Blog? An Honest Answer
Mostly no, and we write one. The three cases where it genuinely earns its place, why an abandoned blog is worse than none, and the four jobs that pay better for everyone else.
What a Monthly Website Fee Should Actually Cover
Hosting is a few dollars of it. Here is the rest of what a monthly fee can honestly buy, the arrangement worth a second look, and four checks that tell you whether anybody is doing the work.
Plenty of Visits, No Calls: What Is Actually Going Wrong
Check the traffic is real and the right kind before you touch the site. Then the seven things that stop a call, the one everybody forgets, and a five minute test that finds most of them.
The Website Contract Clauses That Trap Contractors
Who the domain is registered to, how long the notice period really is, and what you own when it ends. The handful of lines that decide what leaving costs, and the five minute check before you sign.
The Roofing Homepage, Section by Section
The running order that gets calls, from the bar at the top to the footer, with what each section is for. Plus the five things to take off, which most roofing sites still have.
What a Roofing Website Actually Costs
Agencies, freelancers, builders, and the bills that arrive after the quote. What each way of buying really runs to, and the one question that tells you what the next three years will cost.
Before and After Photos That Win Roofing Jobs
A homeowner cannot judge your flashing, but they can judge a transformation. Why the before shot is always the missing one, how to take a pair that works, and where the ten best ones belong.
Wix, Squarespace or WordPress for a Roofing Company
Three tools with three different failure modes. Which one fits, decided by who will look after it in two years rather than by the feature list, and the four things that matter more.
Your Quote Form Is Losing You Leads
Three fields is a complete roofing enquiry. The five that get added anyway and what each one costs, the one addition that pays, and the silent failure that turns a quiet month into a mystery.
Do You Need a Website if All Your Work Is Word of Mouth?
Not for finding customers, no. The referral already did that. What the site has to survive is the twenty minutes between the recommendation and the phone call, and that is a much smaller job.
What Your Site Looks Like on a Phone in Someone's Driveway
One hand, mobile data, sun on the screen, water coming through a ceiling. The five step test that finds most faults in thirty seconds, and the seven things it usually finds.
Can You Just Use a Facebook Page Instead of a Website?
Up to a point, yes, and the people saying otherwise are usually selling something. The four things a page does better, the five it cannot do, and the arrangement that keeps both.
Your Google Profile Is Doing the Job Your Website Should
Most roofing calls start in the search results, not on your site. What that means for what a website is actually for, and the profile fields worth an hour of your time.
Buying Roofing Leads Versus Owning Them
Paid leads are a real offer, not a scam, and they stop the day you stop paying. The two structural facts to understand, the sum most contractors have never done, and what to build alongside.
Done-For-You Roofing Website Templates: What You Actually Get
A layout somebody already thought about, filled in with your details. Which parts of the offer are real, the five questions that sort the good ones, and the two jobs that stay yours either way.
Who Owns Your Website? Domain, Hosting and Content Explained
Four things can be held by somebody else and they are usually held by different people. How to check each one this afternoon, and the four question email that settles it while nobody is arguing.
Seven Things a Roofing Website Needs, and Four It Does Not
A tappable number, the towns you cover, your own photographs, reviews with names. The short list of what earns a call, and the fashionable extras that never have.
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