Most roofing work does not start on a website. It starts with somebody typing “roofer near me” into a phone, reading three Google listings, and calling one. Your Google Business Profile is doing the work most roofers believe their website is doing.
That is worth knowing before you spend anything, because it changes what the website is for.
What the profile does well
It answers the questions a homeowner asks in the first ten seconds. Are you close. Are you open. Do other people rate you. It puts your number one tap away and shows your photographs without anybody clicking through to anything.
If your profile is thin, no website will save you, because the choice is made in the search results. Filling it in properly is the highest-return hour in roofing marketing, and it costs nothing. How the map pack ranks you has the full version; the short list is:
- Every service you actually offer, written the way a homeowner would say it.
- Real opening hours, including whether you answer at the weekend.
- Photographs of finished jobs, added regularly rather than once.
- The same business name, address and phone number as everywhere else you appear.
- Replies to reviews, especially the unhappy ones.
Where the profile stops
A profile cannot explain a flat roof replacement. It cannot show one job before and after with a paragraph about what was actually wrong. It cannot say you work in eleven named towns and not the twelfth. It cannot hold a price guide, a finance option, or the reason you cost more than the man with a ladder.
That is the website's job, and it is a narrower job than most sites are built for. The site is not there to be found. It is there to close the person who has already found you and is deciding whether to ring.