Roofing websites fail in predictable ways. Not because they are ugly, but because they leave out something a homeowner needed in order to ring you, and then make up for it with something nobody asked for. Here is the short list, in the order it matters.
The seven
- A phone number visible without scrolling and tappable on a phone. This is the whole point of the site, and it is the thing most often buried in a footer.
- The towns you cover, written out as names. A map is decoration; somebody searching for a roofer in their town wants to read their town.
- Photographs of your own work. Ten honest job photos beat one stock roof in a country you have never worked in.
- Reviews with names attached. An unattributed quote in italics reads as invented, because most of them are.
- What you actually do, listed plainly. Repairs, replacements, flat roofs, chimneys, gutters. Homeowners search for the specific thing that is wrong.
- A form that works on a phone and lands in an inbox somebody reads today. A form nobody checks is worse than no form, because it collects leads and hides them.
- Fast loading on mobile data. Every second of delay loses people who were already halfway to calling somebody else.
The four you can skip
None of these are crimes. They are just never the reason somebody rings, and they are often the reason a build runs late:
- A carousel of slogans on the home page. Nobody waits for slide three.
- A live chat widget nobody staffs. An unanswered chat bubble is a worse impression than none at all.
- A blog nobody writes. One post from 2021 dates the whole business.